Privacy policy

General

Alice, located in Bruges, Belgium, and operating under company number BE 0555.751.897, considers the protection of your personal data a fundamental responsibility. Your privacy is of the utmost importance to us. Therefore, we implement strict procedures and security measures to guarantee it. This privacy policy aims to inform you clearly and transparently about what personal data we collect, for what purpose, how we protect it, and what rights you have regarding your data. We strive for a high level of data protection in accordance with applicable legislation. You have the right to access, correct, or delete your data at any time.

Scope of this privacy policy

This policy applies to all natural persons whose personal data we process as controllers. It specifically addresses:

• Customers who are in direct contact with Alice or our affiliated partners.
• Visitors to our offices, contact points, websites and customer portals.
• Participants in our research, surveys, promotions or events.

Data from potential customers is also treated and secured with the utmost care.

Data processing

By "data processing," we mean any operation or activity performed on personal data, such as collection, storage, use, consultation, modification, deletion, etc. Alice is the data controller for the personal data it collects and processes. We are responsible for complying with applicable law and respecting your rights.

Your responsibility when using external services

When you use third-party applications or platforms (such as Airbnb, Booking.com, or other OTAs), you also acknowledge your own privacy responsibilities. Alice only works with partners who also handle personal data respectfully. We remain responsible for data processing within our own systems.

Data you provide yourself

• Telephone contact
• Email or written communication
• Subscriptions to our newsletter or mailing lists
• Forms on our website or during trade fairs
• Registrations for information sessions, promotions or webinars
• Logins to our customer portal (including profile picture and contact information)
• Verbal conversations, for example during appointments with our rental experts

Data collected through our systems

• Cookies (see our Cookie Policy)
• IP address
• Location data

Third party data

We sometimes receive data from third parties (e.g., booking platforms). You will always be informed of this, and you have the option to decline further communication.

Categories of personal data

• Identification and contact details
• Usage and preference data
• Technical data
• Financial data
• Footage (e.g. self-check-in security footage)

Purposes of processing

Information & contract management

Providing information about services, managing contracts, bookings and payments.

Service improvement

Optimizing customer service through feedback and statistics.

Marketing & communications

Personalized communications about promotions, news, services (with permission).

Legal obligations

For example, accounting or tax purposes.

Security

For example, camera surveillance at self-check-in.

Analysis & reporting

Anonymous data for internal reporting and optimization.

Security of personal data

• Technical security: encryption, firewalls, secure servers
• Access control: only authorized employees
• Trainings: regular training on privacy
• Backups: Automatic data backups

Your privacy rights

• Inspection
• Copy
• Correction
• Removal
• Objection
• Data transfer
• Withdrawal of consent

How to exercise your rights?

You can exercise your rights by contacting us in writing at:

Alice
E-mail: info@alicestay.be
Website: vk-group.be
Response time: within 30 days of receipt of your request, provided sufficient identification is provided